Lead enrichment

Lead enrichment is a service that provides business information for a contact attached to a lead. Lead enrichment is an In-App Purchase (IAP) that requires credits to use, and is available for existing leads in an Odoo database.

The information provided by lead enrichment can include general information about the business (including full business name and logo), social media accounts, Company type, Founded information, Sectors information, the number of Employees, Estimated revenue, Phone number, Timezone, and Technologies Used.

Lead enrichment set up

To set up lead enrichment in the CRM application, navigate to CRM app -> Configuration -> Settings. Then, under the Lead Generation section, tick the checkbox next to Lead Enrichment, and select either Enrich leads on demand only or Enrich all leads automatically. Click the Save button to activate the changes.

Enrich leads

Enrichment of leads is based on the domain of the email address of the customer set on the lead. There are two different ways that a lead can be enriched: automatically or manually.

Automatically enrich leads

During set up, if Enrich all leads automatically was selected on the CRM Settings page, then no action needs to be taken by the user to enrich the lead. A scheduled action runs automatically, every sixty minutes, and enrichment occurs on leads, after a remote database is contacted.

Manually enrich leads

If the Enrich leads on demand only option was selected on the CRM Settings page, when activating Lead Enrichment, each lead that a user wishes to enrich must be manually enriched. This is achieved by clicking the Enrich button in the top menu of the lead.

The same information will be retrieved at the same IAP credit cost (one per enrichment). This method of enrichment is useful when every lead does not need to be enriched, or cost is an issue.

Pricing

Lead enrichment is an In-App Purchase (IAP) feature, and each enriched lead costs one credit.

To buy credits, navigate to CRM app -> Configuration -> Settings. In the Lead Generation section, under the Lead Enrichment feature, click on Buy Credits.

Credits and balances may also be purchased by navigating to the Settings app. In the Contacts section, under the Odoo IAP feature, click on View My Services.